Social Sessions: We Break it Down

After this year's ONA conference, you should be happy to know the wealth of social media knowledge has been refined to this list of social media takeaways.

After this year’s ONA conference, you should be happy to know the wealth of social media knowledge has been refined to this list of social media takeaways. Continue to be the rock star that you are by following these rules.

What people are using and how

Among Americans age 18-34, here’s look at how top social apps stack up.

· Facebook gets 1 billion views on videos, 1/8 being mobile
· Snapchat is more popular than Twitter among Millennials

Legal Need-to-Knows:

Some key details came from a session titled, “[Law School] Hey, that photo’s mine! A crash course in copyright law.” These tips will help you avoid sticky situations when using images from social media.

Session hashtag: #ONA14la
Session leads: @barbarawall and David Wittenstein
About copyright laws: Breakdown

Top tweets:

SNAPCHAT

Snapchat has only been around since June 2013, and due to its video capabilities and quickly growing user base, it’s grown to be important enough to be dedicated it’s own session titled, “Mobile Bootcamp: Snapchat.”

Session hashtag: #ONA14la
Session leads: @barbarawall and David Wittenstein
About copyright laws: Breakdown

Top tweets:

VINE

Vine has only been around since June 2013, and is important enough already to be dedicated it’s own session titled, “Mobile Bootcamp: Snapchat”

Session hashtag: #ONAVINES
Session leads: @thebeff


Consider this:
· “As a news organization you can vine whatever you want by using your camera and camera roll.” – Jeff Petriello (quote)
· Vine is paired with twitter making it easier to broadcast what you’ve recorded
· Can be used as a promotional tool
· Some features such as “ghost mode” can be used to create “stop-motion” videos
· Features galore: editing, audio editing, motion, camera focus, drafts, stop motion, revine and loop counts
· Promotional for news
· MediaBistro reported that 6 in 10 Vine users are women, and that the top demo id 18-20 year olds.
· Vines can be: Tweeted, Embeded, GIFed, Tumbled, Instagrammed and YouTubed
· You can use vine just like other social Medias to find more information to add to your post, using hashtags is one way!
· You have to get permission before using others footage
· Provides instant coverage

Downside:
· Only 6 seconds

Top tweets:

INSTAGRAM

Instagram has been around since October 6, 2010, originally a photo only service it added the ability to post videos giving media another outlet to reach users and new audiences, “Mobile Bootcamp: Instagram.”

Session hashtag: #ONA14insta

Top tweets: